Privacy Policy

Updated: 19 February 2025

This Privacy Policy explains how Silentnight Contract (“we”, “us”, “our”), a trading division of Silentnight Group Limited, collects, uses and protects your personal data when you visit silentnightcontract.co.uk or interact with us in a business-to-business context.

We are committed to handling personal data responsibly and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are (Data Controller)

Silentnight Contract is a trading division of Silentnight Group Limited.

Data Controller: Silentnight Group Limited Long Ing Business Park Long Ing Lane Barnoldswick Lancashire BB18 6BJ

Email: dpo@silentnight.co.uk

For the purposes of data protection law, The Sleep Group is the data controller responsible for your personal data.

Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity and Contact Data – such as your name, job title, company name, email address, telephone number and postal address.
• Enquiry Data – information you provide when you complete contact forms, request a quote, download content or communicate with us.
• Technical Data – including IP address, browser type and version, operating system, device information and referral source.
• Usage Data – information about how you use our website, including pages viewed, time spent on pages and interactions.
• Marketing Preferences – your preferences in receiving communications from us, including newsletters, updates and sales communications.

We do not knowingly collect personal data from children, and our website is intended for business users.

How We Collect Your Data

We collect personal data through:

• Direct interactions – when you contact us, complete forms or correspond with us.
• Automated technologies – such as cookies and analytics tools when you browse our website.
• Business interactions – where your details are shared with us in a professional or contractual context.

How We Use Your Personal Data

We use your personal data to:

• Respond to enquiries and provide information about our products and services.
• Manage business relationships with customers, suppliers and partners.
• Operate, maintain and improve our website.
• Monitor and analyse website usage and performance.
• Send relevant business communications where appropriate.
• Comply with legal, regulatory and contractual obligations.

Lawful Bases for Processing

Under UK GDPR, we rely on the following lawful bases to process personal data:

• Legitimate interests – for operating our business, responding to enquiries and improving our services, where those interests are not overridden by your rights.
• Contract – where processing is necessary to perform or prepare for a contract with you.
• Legal obligation – where we are required to comply with applicable laws or regulations.
• Consent – where required, for example for certain marketing communications or non-essential cookies.

Marketing Communications

We may send you business-related communications where you have requested information or where we have a legitimate interest in contacting you in a professional capacity, including newsletters and sales follow-ups relevant to your role or organisation.

You can opt out of marketing communications at any time by using the unsubscribe link in our emails or by contacting us at dpo@silentnight.co.uk.

Cookies and Analytics

Our website uses cookies and similar technologies to distinguish you from other users and improve your experience.

Cookies may be:

• Strictly necessary cookies – required for the website to function.
• Analytics cookies – used to understand how visitors use our site.

You can manage or withdraw your consent to cookies through your browser settings or via our cookie banner.

Further details are available in our Cookie Policy.

Data Sharing and Third Parties

We may share personal data with trusted third parties, including:

• Website hosting and IT service providers (including WordPress-based hosting).
• Analytics and performance monitoring providers (including Google Analytics / GA4).
• Customer relationship management systems (including Salesforce).
• Email marketing platforms (including Klaviyo).
• Professional advisers (such as legal or accounting services).

All third parties are required to process personal data securely and in accordance with data protection law.

We do not sell personal data.

International Transfers

Some of our service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, such as adequacy decisions or standard contractual clauses, to protect your personal data.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements.

Retention periods vary depending on the nature of the data and the purpose of processing.

Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or disclosure. While we take reasonable steps to protect your information, no online transmission is completely secure.

Your Data Protection Rights

Under UK GDPR, you have the right to:

• Access your personal data.
• Request correction of inaccurate or incomplete data.
• Request erasure of your personal data.
• Object to or restrict processing of your personal data.
• Request data portability.
• Withdraw consent where processing is based on consent.

To exercise your rights, please contact dpo@silentnight.co.uk.

Complaints

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

www.ico.org.uk

We would appreciate the opportunity to address your concerns first.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page and the effective date updated accordingly.

Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: dpo@silentnight.co.uk